Features
Analysis, video, commerce, booking and hardware — designed to hand off to each other instead of sitting in separate apps.
Capture a strand or scalp shot and get a structured read on hair type, condition and the routine that fits it.
Short-form video from barbers, stylists and customers, ranked by a For You and a Near You feed.
Partner stores list products, customers browse, wishlist and check out without leaving the app.
Find a barber, braider, loctician or stylist by specialty and service, then book a slot at their place or yours.
A pocket-sized ESP32-CAM board that captures close-up hair images and sends them to the app over Wi-Fi.
A single Flutter codebase compiles to Android, iOS and a progressive web app.
Who it is for
Hair care is sold as though it were one type of person's problem. It is not. Barette reads what is actually on your head — at twenty or at seventy, whatever your hair does and whoever you are.
Scalp condition, dandruff, a beard that behaves differently from the hair above it, and a hairline worth keeping an eye on. Book the barber who already knows your hair type.
Natural, relaxed, braided, loc'd, coloured or heat-styled — and the way it shifts after a baby, a treatment or a decade. One history, so you can see what actually helped.
Stop buying on packaging. Find out what your hair is, then spend on the two products that suit it instead of the eight that did not.
Grey comes with a different texture, and thinning is normal. Bigger type, plain language, no jargon, and specialists who work with mature hair.
After a treatment, a shedding season or a big cut, a monthly scan turns “is this working?” into a line on a chart. Cosmetic guidance, not a medical diagnosis.
Coils, curls, waves and straight hair are read on their own terms. A model trained on one head of hair is no use to the next one.
Under the hood
Every reel is scored between 0 and 1 for every viewer. Four signals are weighted and summed — no single one can dominate the feed, and the weights are configuration, not code.
score = engagement×0.35 + recency×0.25 + affinity×0.25 + geo×0.15
Interactions per view, capped at 1.0.
Exponential decay, roughly a 23-hour half-life.
How strongly you are connected to the creator.
H3 geospatial distance for the Near You feed.
Architecture
| Layer | Stack | What it does |
|---|---|---|
| Mobile and web app | Flutter · Dart | One codebase compiled to Android, iOS and a PWA, talking to the API over JWT. |
| API server | Django · Django REST Framework | Users, marketplace, reels, promotions, specialists, on-site stores and notifications. |
| Media pipeline | FFmpeg · Chromaprint | Uploaded reels are normalised to web-safe MP4, thumbnailed and fingerprinted for copyright. |
| Device | ESP32-CAM · Wi-Fi / BLE | Battery-powered capture board that pairs with the app. |
| This website | Django · Bootstrap · Tailwind CSS | Standalone marketing and updates site with its own database. |
Release notes, hardware progress and product news — sent when there is something worth sending.